The Super Bowl is one of the world’s most viewed television events, and this year was no exception. While some companies use humor and comedy to gain attention, others use animal mascots and babies to drive awareness. This year’s commercials were by no means as
extravagant or
expensive as we’ve witnessed in the past but most were still in contention.
The thing that stood out this year, was how product placement played a role, namely in Google’s case. Almost all commercials utilized their products and logos as would be expected. But no logo saw as much screen time as Google. The ad, titled “
Parisian Love”, was in all instances a product demo, showing off Google’s search functionality while at all times displaying their ubiquitous logo on screen for more than 50 seconds.
Yes, many also saw Coke, Doritos, and Budweiser but when it comes to brand recognition, everyone unequivocally saw Google.
See it again:
Subscribe