There is no doubt that the line between web and TV is blurring. The world is learning that there is are fewer differences between their cable boxes and their web browsers.
Yesterday’s Presidential Inauguration set a new standard in web viewership. The Facebook and CNN.com streams and videos of the Inauguration of President Obama generated close to 140,000,000 page views and 22,000,000 live video streams globally. Consider that the Superbowl is viewed by about 90 million folks – and the 25% of a Superbowl audience for CNN online in video only is quite a windfall.
Or at least it should be.
Content distributors like CNN, continue to grapple with how to properly monetize web traffic. A certain "screen bias" exists in the hearts of media buyers who are unwilling to pay for ads on the laptop screen in favor for their longtime lover - the TV screen. As the number tools people use to access video continues to grow (Computers, Iphones, TVs, blenders, dogs, cats and eventually cheese) we’ll all be forced to think about the viewing experience more holistically. So whether you’re a consumer sitting on a la-z-boy or your aleron office chair – you're still loved by brands and coveted by buyers.
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