Oct 20

Genuine's Augmented Reality Business Card - The Butterfly Effect
by Chris Pape | Permalink | Comments (66) | Feed Subscribe |
A lot of people think that the business card says a lot about who they are, their background and expertise. "Gold inlayed font?! You must be the king of small country. I mean - real gold?!" We wanted our business cards to say more about us than a title and email address - so we created our very own Augmented Reality Business Cards. They are our “Butterfly Effect Business Cards.” They tell who we’ve met more about how we got to the meeting we just had. We think its more interesting than the typical corporate bio. Take a look! Aside from “that guy looks pretty chubby, he should eat more salad.” – let us know what you think.

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Augmented Reality


Jun 22

An Open Letter to XBOX
by Chris Pape | Permalink | Comments (10) | Feed Subscribe |
Dear XBOX,

I'm getting tired of holding my Wii controller. 

I'd definitely rather hold nothing than hold my Wii controller. That would free up my hands for more important things - like a Toasted Almond bar or a ChocoTaco. Also, I’m tired of leaving my living room to shop, meet with friends and exercise. Is there anything you can do that would help me stay homebound and still free up my hands for snacking?

Also, all this typing all day is getting old. (OMG...so true) My 5 year goal is to be able to work here at Genuine and conduct meetings without putting down a snack over an 8 hour period.

Lastly, in certain public bathrooms that DON’T have auto water sensors I am confused as to what I need to do. I wave my hands under the faucet yet water STILL won’t come out. And don’t get me started about towel dispensers without sensors.

If you guys can think of anything that would help me out I might be willing to pay $199 for it.

Regards,

Chris Pape
 
---------------------------------------------------------------------------------- 
 
From: Bill [mailto:bill@xbox.com] 
Sent: Monday, June 22, 2009 8:05 AM
To: Chris Pape
Subject: RE: Dear XBOX


Dear Chris,

We hear ya. See below.

Bill

 

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Augmented Reality | Gaming


Jun 10

Augmented Reality: Integrating Your Consumer with Your Brand.
by Michael Svetchnikov | Permalink | Comments (17) | Feed Subscribe |
Augmented reality is a technology that blurs the lines between virtual reality (computer generated) and the real-world (you, not the show). It has been around for a few years now, but only recently made a push into digital marketing. Car manufacturers such as Nissan, MINI and Toyota, were quick to use augmented reality capabilities to show off their new models. We’ve also seen baseball cards, t-shirts mashed up with Twitter, drum kits, movie trailers, music videos, and of course more advertising care of GE Smart Grid.
 
Augmented reality is still in its infancy and there hasn’t been too much actual and practical commercial use for this technology. That is, until the USPS: Priority Mail Virtual Box Simulator. This augmented reality simulation allows a user to see the different flat-rate shipping boxes in 3D. So there are practical uses for augmented reality – and for brands looking to let the consumer connect with their brands in a different way this technology has great potential.
 
The creative applications are limitless. In fact, you can even make an augmented reality 3D version of your logo as a shameless self promotion. We did. 

Try it out. Here’s how it works:
  1. Print this Genuine Interactive augmented reality marker (I promise it won’t bleed all your black ink).
  2. Turn on your webcam and then click here to launch the flash player.
  3. Finally, hold the marker in front of the webcam to see the Genuine Interactive cube live in your desk.  All the kids want the cube!
 

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Augmented Reality





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