There is a new neighborhood being born behind the walls of Fenway Park in Boston – The Fenway Triangle.  If you know Boston, you know that this area was riddled with surface parking lots and fast food joints.  Forward-thinking developer, Steve Samuels is changing that.  Samuels & Associates is revitalizing the Fenway area with a vibrant mixed-use community with a creative vibe and some amazing luxury apartments in Boston.  

Samuels tapped Genuine Interactive to produce a web site that shows off some of the creative energy of this up-and-coming neighborhood by focusing on the people who live there who help make it special.  One such Fenway Triangle inhabitant is none other than the Red Sox all-star closer and future movie star – Jonathan Papelbon.  We asked the charismatic closer to tell us why he, his wife and his dog Boss, (Yes the same dog who ate the 2007 World Series ball) like to call the Fenway Triangle home.  

Also, big shout out to the geniuses at Rattle who we collaborated with on the project.  Rattle, produced some amazing offline components as well as the brand/logo for this exciting new neighborhood.

Visit www.FenwayTriangle.com and check out some of the Flash and Video tactics we used – if you want to learn how we did it drop us a line.

With five convenient Massachusetts locations (Revere, Danvers, Medford, Natick, or Saugus), Kelly's Roast Beef is a Massachusetts staple for legendary roast beef sandwiches, succulent seafood, and amazing french fries.

Genuine Interactive worked with the Kelly's Roast Beef to launch their new web site that reflects the family-owned Kelly’s brand.  

Visit www.KellysRoastBeef.com today! While you're there join Kelly's Legend Club. Kelly's Legends receive delicious details about new menu items, special events, promotions and may even get some fun stuff and special incentives. 

Loyal fans will be happy to know that Kelly's Roast Beef merchandise and apparel are available online. And Kelly's Roast Beef gift cards not only make for awesome gifts for friends and family, but also are guaranteed to be the best gift at your company's annual Yankee Swap. Seriously, who doesn't love Kelly's Roast Beef?

The MIT CFO Series  has an amazing line up of speakers who have insight into this wonderful economy that we're all enjoying.

This exclusive event brings together financial executives from around the world and leading faculty from across MIT for a day of interactive learning and thought-provoking discourse on the future of finance, accounting, and business that is not available anywhere else. This year's theme - "Relentless Volatility" – will allow attendees to explore the risk in financial markets and their impact on today’s business. Hear from business leaders and MIT professors, and network with 500+ financial executives.

This annual event, as part of the MIT CXO Series, is organized 100% by alumni & volunteers to improve the MIT Sloan brand to CXO executives. This exciting Summit offers a day of presentations, panels, lunch, networking and a closing reception. Eric Brandt of Broadcom, Jeffrey Henderson of Cardinal Health, Tina Jonas of the US Department of Defense, John Rex of Microsoft, Lizabeth Zlatkus of The Hartford, and numerous others will be speaking to our sold out audience. Come hear these speakers and more at the 2008 MIT CFO Summit!!

If you are a Financial Leader, CFO, President/CEO, Audit Committee Member or an Investor this is a great conference to attend. We'll see you there.

MIT Sloan CFO Summit

November 20, 2008 from 7:30AM-6:00PM

Boston Marriott Newton - Newton, MA

Girlawhirl.com, provider of provided useful information to busy women everywhere, is featuring French's® Mustard's “Do You Have the Skinny on Mustard?” contest. 

The contest, running through December 31, 2008, is searching for original healthy recipes using French's Mustard. The grand prize is a Day at the Spa for two, worth $1,500 and a year's supply of French's Mustard. Ten runners-up will each get a $100 American Express gift card.

What are you waiting for? “Do You Have the Skinny on Mustard?”