Gilbane is one of the world's largest construction companies and came to Genuine for a digital strategy and site redesign that was reflective of their unique culture and successful projects.

A lot of large companies say "they care" but it usually is not a differentiator because unless you meet them in person, it's empty words.

After meeting with Gilbane, it was very apparent to us that it wasn't about the millions of tons of concrete they pour each year.

It's not about steel or the massive projects they build. Gilbane is truly different because of its people. The challenge became bringing that personality to the forefront so web surfers can get a glimpse of what "Gilbane cares" is really all about.

After all, a company mission is only empty propaganda unless you see it in action. Why? Because too many companies in the world don't really live their mission. And if they do, they don't show it well.

But here I go, telling you that Gilbane really does care when you should be taking a look at the site to see how we bring their personality to life using video embedded into an engaging home page experience.

Creat Studios is an industry-leading game development company based in Canton, MA. At Creat, each employee, from developer to CEO, is a game enthusiast, devoted to future of the console. Creat publishes cutting-edge games for the Sony Playstation Network; in fact, they just announced that their PS2 hit -- Smash Cars -- will be available for download on the PLAYSTATION®3 computer entertainment system. Creat is an official developer for Sony PSP, Nintendo DS, Wii and Microsoft XBOX 360.

For nearly two decades, Creat Studios has been delivering high quality games, so Genuine was pleased to bring their expertise to the forefront in developing their new website. Using Flash and Adobe Aftereffects in combination, Genuine showcased Creat's interactive portfolio in a slick 3D wall, highlighting new releases, game trailers, and developer diaries. To further spread the word of Creat's superb work, Genuine developed a robust games section full of rich media, all the while maintaining SEM best practices and utilizing social networking tools.

We also wanted to ensure that Creat's fans were exposed to the people behind the games. The developer diaries and candid photography included in the careers and company sections demonstrate the passion and dedication behind the team's work.

Check out the campaign featured in today’s Wall Street Journal thanks to Schneider Associates.

RBM Technologies provides a complete in-store visual merchandising management solution that cuts the cost of marketing operations and drives revenue with market specific campaign planning for large retailers.  It allows retailers to more effectively manage in-store marketing with a (very cool) 3D planogram tool.  Genuine's challenge was to quickly grab the attention of busy C-level decision makers coming to the site.  We designed this active home page to give a quick overview of RBM's positioning to draw people further into the site without forcing them to "click and learn."

The new site showcases the many ways RBM eases the complexity of the entire retail cycle- from overall strategy to implementation and analytics. 

Visit www.rbmtechnologies.com to see how Flash can be used to visually show how a product can fit within a retail organization.