Creat Studios is an industry-leading game development company based in Canton, MA. At Creat, each employee, from developer to CEO, is a game enthusiast, devoted to future of the console. Creat publishes cutting-edge games for the Sony Playstation Network; in fact, they just announced that their PS2 hit -- Smash Cars -- will be available for download on the PLAYSTATION®3 computer entertainment system. Creat is an official developer for Sony PSP, Nintendo DS, Wii and Microsoft XBOX 360.

For nearly two decades, Creat Studios has been delivering high quality games, so Genuine was pleased to bring their expertise to the forefront in developing their new website. Using Flash and Adobe Aftereffects in combination, Genuine showcased Creat's interactive portfolio in a slick 3D wall, highlighting new releases, game trailers, and developer diaries. To further spread the word of Creat's superb work, Genuine developed a robust games section full of rich media, all the while maintaining SEM best practices and utilizing social networking tools.

We also wanted to ensure that Creat's fans were exposed to the people behind the games. The developer diaries and candid photography included in the careers and company sections demonstrate the passion and dedication behind the team's work.

Genuine has a fierce fashion face.  (Growwlllll.)  We know a lot more about fashion thanks to our recent "Find the Look, Keep the Look" project which features "What Not to Wear" star and fashion expert Stacy London.  Everyone from Genuine who worked on the project wore strappy-strappy sandals and cute n’ sporty tops with when working on the project. (OMG we are sooooo cute!)  On Friday’s we wore simple black dresses which should be the staple of ever digital person’s wardrobe. (Obviously, people.  PAlease.)   And we take great care of our fiercest looks thanks to Woolite.  You see? 

Check out the campaign featured in today’s Wall Street Journal thanks to Schneider Associates.

RBM Technologies provides a complete in-store visual merchandising management solution that cuts the cost of marketing operations and drives revenue with market specific campaign planning for large retailers.  It allows retailers to more effectively manage in-store marketing with a (very cool) 3D planogram tool.  Genuine's challenge was to quickly grab the attention of busy C-level decision makers coming to the site.  We designed this active home page to give a quick overview of RBM's positioning to draw people further into the site without forcing them to "click and learn."

The new site showcases the many ways RBM eases the complexity of the entire retail cycle- from overall strategy to implementation and analytics. 

Visit www.rbmtechnologies.com to see how Flash can be used to visually show how a product can fit within a retail organization.

There is a new neighborhood being born behind the walls of Fenway Park in Boston – The Fenway Triangle.  If you know Boston, you know that this area was riddled with surface parking lots and fast food joints.  Forward-thinking developer, Steve Samuels is changing that.  Samuels & Associates is revitalizing the Fenway area with a vibrant mixed-use community with a creative vibe and some amazing luxury apartments in Boston.  

Samuels tapped Genuine Interactive to produce a web site that shows off some of the creative energy of this up-and-coming neighborhood by focusing on the people who live there who help make it special.  One such Fenway Triangle inhabitant is none other than the Red Sox all-star closer and future movie star – Jonathan Papelbon.  We asked the charismatic closer to tell us why he, his wife and his dog Boss, (Yes the same dog who ate the 2007 World Series ball) like to call the Fenway Triangle home.  

Also, big shout out to the geniuses at Rattle who we collaborated with on the project.  Rattle, produced some amazing offline components as well as the brand/logo for this exciting new neighborhood.

Visit www.FenwayTriangle.com and check out some of the Flash and Video tactics we used – if you want to learn how we did it drop us a line.

With five convenient Massachusetts locations (Revere, Danvers, Medford, Natick, or Saugus), Kelly's Roast Beef is a Massachusetts staple for legendary roast beef sandwiches, succulent seafood, and amazing french fries.

Genuine Interactive worked with the Kelly's Roast Beef to launch their new web site that reflects the family-owned Kelly’s brand.  

Visit www.KellysRoastBeef.com today! While you're there join Kelly's Legend Club. Kelly's Legends receive delicious details about new menu items, special events, promotions and may even get some fun stuff and special incentives. 

Loyal fans will be happy to know that Kelly's Roast Beef merchandise and apparel are available online. And Kelly's Roast Beef gift cards not only make for awesome gifts for friends and family, but also are guaranteed to be the best gift at your company's annual Yankee Swap. Seriously, who doesn't love Kelly's Roast Beef?