Creat Studios is an industry-leading game development company based in Canton, MA. At Creat, each employee, from developer to CEO, is a game enthusiast, devoted to future of the console. Creat publishes cutting-edge games for the Sony Playstation Network; in fact, they just announced that their PS2 hit -- Smash Cars -- will be available for download on the PLAYSTATION®3 computer entertainment system. Creat is an official developer for Sony PSP, Nintendo DS, Wii and Microsoft XBOX 360.

For nearly two decades, Creat Studios has been delivering high quality games, so Genuine was pleased to bring their expertise to the forefront in developing their new website. Using Flash and Adobe Aftereffects in combination, Genuine showcased Creat's interactive portfolio in a slick 3D wall, highlighting new releases, game trailers, and developer diaries. To further spread the word of Creat's superb work, Genuine developed a robust games section full of rich media, all the while maintaining SEM best practices and utilizing social networking tools.

We also wanted to ensure that Creat's fans were exposed to the people behind the games. The developer diaries and candid photography included in the careers and company sections demonstrate the passion and dedication behind the team's work.

While Explorer and Firefox were enjoying hot dogs and potato salad at their Labor Day BBQ's this weekend, Google put in some extra time in the office to launch a new browser to challenge the incumbents. 

Google's new browser, Google Chrome, was developed as an Open Source browser - which means that developers can build applications and add-ons that can be downloaded by the consumer to enhance their browsing experience.  According to Google blogger and VP of Product Management, Sundar Pichai, Google even used components from the competing browser, Firefox to create their initial BETA which should be available sometime today.  Google Chrome will attempt to sway the balance of power in the Browser world.

What does this mean for your web site?

When new versions of browsers launch, they tend to render web sites differently.  Sometimes, web sites need to be reconfigured to look good or function correctly when a new version is launched.  This means that you should definitely test your current site thoroughly later today when Google Chrome is available.

Google's BBQ area was vacant this Labor Day weekend.  Instead, they served employees working on the Google Chrome launch plenty of stock option salad.