Jun 09

Digesting the Mashable Media Media Summit in under 100 tweets

I had a slew of client-related work to do this week, and was unable to attend the excellent Mashable Media Summit in NYC yesterday. How do I know it was good? Because I watched/listened to much of the streaming and then saw a slew of amazing aha moments in tweets from the day-long event. There's a lot of insights / commentary on the state of the web and technology in those tweets.

However, curating and distilling it was another matter. Fortunately there are re-tweets. And interns. And thus spawned a team approach to pulling together a collection of good tweets from the event.

Thanks to our intern Amy Lord for separately going through tweets during the conference and highlighting ones that jumped out at her. Thanks also to those twitter curators who happily re-tweet and expand the audience of great ideas that get sent through this medium.

These are in no particular order, however, we think that at least a couple of these will prove valuable to you. If they don't feel free to tell us what we missed or why you didn't like any of these in the comments. Of course, you're also welcome to expound upon any of the tweets below the video.

Watch live streaming video from mashable at livestream.com

3bdullah: RT @cnntech: "I first learned Michael Jackson died on Twitter, but I also learned Justin Bieber died on Twitter." - Pete Cashmore. #mashablesummit

Constance_D: RT @datarockit: It doesnt matter if US Weekly is professional. Teen girls want to go where they're comfortable (Perez Hilton) #MashableSummit #iwny

bonarrdo: RT @dasme: Ricky Van Veen "What works for the web is also badly needed on tv." #MashableSummit

yamdelacruz: RT @WhoisJohnLai: @hilaraz for the sake of traditional tv surviving , TV should learn from web content to compete and get back viewers

ASHAHRENS I agree 100% - IF follow the right ppl. /RT @bethebutterfly: "No way I can get the news Faster than on Twitter" - Len Berman #mashablesummit

thirdpro: RT @definition6: Viral Video Myth #3: "People Will Find My Content". Faith-based marketing doesn't work. - Ricky Van Veen #mashablesummit

zarzecks: RT @joeciarallo: "Internet week is like fashion week without the attractive people" @rickyvanveen at #mashablesummit

PubliGestion: RT @skiergrrl: 3 types of PR/marketing: bought, owned & earned. @bsimi spends extra time, personal touch for SM guests. #mashablesummit

Shanan_S: RT @toekneelive: It's not about "moving the needle" — it's meeting and getting to know the people #mashablesummit

josephcolon: RT @db: I'll take the title Sucking in Social Media as long as we're great in the people business -@bsimi re: @RSHotel #MashableSummit

Digitas_Health: RT @db: If you can give the Bored at Work Network something to do for 5 mins theyll do social science for you for free #MashableSummit #iwny

KarenRedShoesPR: RT @AS16: I would rather listen to Ricky Van Veen CEO of College Humor than most ad execs. #mashablesummit

bevisible: RT @db: Search reflects user intent. Can search volume predict real-world outcomes? Yes it can #MashableSummit #iwny #mashablesummit

mahuq2005 amazing! RT @SoulBizNus: 99% of tweets go no where and do nothing via Ducan Watts of Yahoo #mashablesummit

karllong: RT @tinylevers the "bored at work network" is a big part of @cshirky's available cognative surplus /via @djw2451 #mashablesummit

josephcolon: RT @MelissaKondak: "Tra-digital" journalists are the future @lavrusik #mashablesummit

peterknox: RT @chrispitre: Just announced: World Cup badges on FourSquare in partnership with CNN. Dennis Crowley on stage now. #MashableSummit

lightyoruichi: RT @executivemoms: The Foursquare vision: improving the experience beyond check-ins, to forging interactions. #MashableSummit #iwny

KarenRedShoesPR: RT @garylombardo: @dens Need to build self-service branding and badge tools. Again, a matter of prioritization. #mashablesummit

bithacker: RT @ckieff: #MashableSummit new 4sq app coming- watches your fab places and tells you when guy/girl ratio is good. Lol - FINALLY USEFUL TECH

dave_link: RT @davekerpen: CEO @dens: #Foursquare is building self-service branding and badge tools for small business. #mashablesummit

ckieff: RT @katskoberne: People should be able to follow brands on @foursquare- @dens #mashablesummit http://bit.ly/921EEF

ckieff: RT @garylombardo: @dens Combat "Badge Fatigue" by making the badges provide rewards to users who unlock badges. #mashablesummit

karenlevine: RT @Ben_Kaplan: Badges = Virtual candy. Foursquare sets a goal & rewards you for it. Basic incentive psychology. Not surprising why success #mashablesummit

MitchKapler: RT @ischafer: If Zuckerberg had the stage presence of @dens, he'd be dangerous. #mashablesummit

MrShri Wow RT @topbananas: The data usage from android droid was 8x normal user / device #MashableSummit

jacobLpeck: RT @davekerpen: 22 million US users/day access mobile internet - top activities are search and social #mashablesummit

karenlevine: RT @ckieff: #mashablesummit mobile users use Internet 6X more with smartphones than before. They also use net more with desktop pc.

shandrab: RT @LoriMoreno: Mobile devices aren't meant to be computers, they are meant to be CONNECTIVITY devices #MashableSummit

KarenRedShoesPR: RT @Jacob: Motorola just "Oprah'd" the #MashableSummit by giving us all MotoBlur devices. Sah-weeeet.

Ash333: RT @RandiBrant: Another notch in the downfall of the iPhone? Motorola may have just converted me. Free phones for everyone here! #mashablesummit #IWNY

jarehart: RT @jakrose: "We get 100 emails a day about biz dev and most of them are people asking for a badge" via @Dens at #mashablesummit h/t @triout

jeremyporter: RT @karenlevine: "ambient awareness of what your friends are doing" - I like that - @dens #iwny #mashablesummit #foursquare

becbury: RT @SmartBitches: We could substitue language and make 'How I found social media" into "How I found religion" #mashablesummit

krobertory: RT @cnntech: From @dens - Foursquare considering way to acknowledge people with lots of check-ins who can't pass a mayor. #mashablesummit

JessDennis: RT @63studio: RT @SmartBitches: "How I found social media" is new gen equivalent of "where were you when JFK was shot" #mashablesummit

tracysheridan: RT @whatsnext: Hugely disappointed with #mashablesummit talking heads format n NO audience questions! [whaaa?] #participatory #fail

MattHurst: RT @Perazza: Good thing about the #mashablesummit is that it's not being handled like "Social Media 101"

josephcolon: RT @JessicaKia: Just tried to quit iTunes and apparently someone in the #mashablesummit is listening to my music, keeping open -you're welcome random weirdo

shellyspoeth: RT @sueanstiss: Loving urdb.org. Brilliant Open source platform for world records. Move over Guinness. Great opportunity for PR! #mashablesummit

alina_popescu: RT @ckieff: #mashablesummit URDB everyone has a world record inside them. Invent a world record and then set it. @wharman #mashablesummit

TinaHui: RT @sloane: RT @db It's not just about being a mayor. It's about the passionate customers who frequent your business. #MashableSummit #iwny

jacobLpeck: RT @PR_Gal: VP of Online Brand Content 4 @Starbucks says everything they do online will define brand, use it 4 global good. #MashableSummit

ckieff: RT @RobinZucker: Chris Bruzzo @starbucks joined do social and now runs brand. A sign of the future? #mashablesummit

cbaccus: RT @tinylevers: Starbuck has had over 80,000 ideas submitted in the last 2 years to mystarvuckideas, they have 40 moderators #mashablesummit

daniegomezo: RT @Perazza: You know what else? @starbucks isn't afraid of big ideas. Maybe they work, maybe not but they don't seem to back down. #mashablesummit

justsweetangel: RT @LoriMoreno: We're only as strong as the networks that we have.

alexcapehart: RT @kyork20: Truly connect. Pull at the heart strings. That is how you grow brand and market share. #mashablesummit

MicroSteph: RT @ckieff #mashablesummit #IWNY tracking facebook traffic is much easier than tracking Twitter traffic. Bc Twitter is so distributed vs FB

OakInteractive: RT @garylombardo: Free pastry day at Starbucks delivered via social media resulted in 1million transactions in their stores. Social media ROI. #mashablesummit

lborden33: RT @toekneelive: Television is broad, Internet is passion-based - KC Estenson, CNN #mashablesummit

digitalfprint: RT @nwjerseyliz: Random observation: Higher than average # of suits/jackets than typical social media event. #mashablesummit // fun?!

leskatz: RT @equinox: If someone steals away your hard earned mayorship it stings. -Dennis Crowley (Foursquare co-founder) #MashableSummit #iwny

KathFinney: RT @db "If we can't put something out that we're not really proud of then we'll wait." KC Estenson CNN #MashableSummit <-- sound advice

LindsayBreann: RT @KarenRedShoesPR Develop great content and then give it to the people who are excited by your brand. #mashablesummit

ckieff: RT @YoungsterBetts: RT @toekneelive "I think there's a difference between slant and angle.. It's easier to play the slant" - KC Estenson, CNN

ckieff: RT @davekerpen: CNN: It's still REALLY early in multi-platform media era (traditional, online, mobile) #mashablesummit

TheLashPro: RT @Perazza: Interesting that @CNN won't delay web content waiting for TV. Going early with web INCREASES TV viewing. #mashablesummit

kfriedson: RT @joeciarallo: "Internet week is like fashion week without the attractive people" @rickyvanveen at #mashablesummit

Dillon_S: RT @SmartBitches: I think there's a new word, available in all languages: "Facebookntwitter." #mashablesummit

Alakea: RT @CasparSch: Fascinated that it took till almost 5pm for someone to mention LinkedIn at the mashable summit #mashablesummit

rileycentral: RT @schmutzie: via @Shanan_S We have 2.2 million Twitter followers. We follow no one. No one. No one. - @TheOnion #MashableSummit #iwny

lsmiranda: RT @Jcasano: The Onion on Foursquare badges "Like what boys scouts earned but for no accomplishment whatsoever" #mashablesummit

rjenbarr: RT @CauseGlobal: we wanted to take the best of why people participate on #socmedia and bring it to #philanthropy-Ed Norton re Crowdrise #mashablesummit

geeknet_inc: RT @candidcomments: "Social network experimentation leads to an authentic enhancement to our lives.." - Edward Norton #mashablesummit #iwny

rjenbarr: RT @CauseGlobal "Mobile and #socmedia is disrupting philanthropy" - Alex Ross of State Dept at #mashablesummit - understatement of the day!

aprilteybrown: RT @davekerpen: If Paul Revere were alive today, he wouldn't have gone on a midnight ride. He would've just tweeted #mashablesummit

justweb: RT @SilkCharm: AJ Bombers sold 30% more burgers by running a special on Foursquare #4square #mashablesummit

dasme: RT @garylombardo: Quote of the day "Don't outsource your voice" @cbruzzo #mashablesummit

jonathanmast: RT @Starbucks: Consumers are so smart, savvy & engaged they can smell it a mile away when it's not authentic. #MashableSummit

cullenfamily: RT @josephcolon: "If Paul Revere was around today, he would have tweeted that the British were coming" - @alecjross #mashablesummit

diachrony: RT @SmartBitches: We could substitue language and make 'How I found social media" into "How I found religion" #mashablesummit

CBJDLA: RT @LoriMoreno: If you don't give back, no one will like you via @EdwardNorton at #mashablesummit


Mar 16

Magnify.net Founder Steve Rosenbaum talks Branding, Curation, and the Technology he's following

I caught up with Steve Rosenbaum, founder of Magnify.net before the Thursday session of We Media Miami last week.

Prior to his work with Magnify, Steve was the creator of MTV News UNfiltered. Magnify.net, in many ways, follows the spirit of the groundbreaking MTV program which gave viewers the tools to tell stories that were not being covered by mainstream media. The transcript, typed up by our super-helpful intern Kathryn Ryan, is below the video.

Magnify.net founder Steve Rosenbaum talks branding, curation, and the technology he's following from Genuine Interactive on Vimeo.

Genuine Interactive: You have grown your brand and have been growing your company, and in the process you have also been facilitating other people to do different things to grow their own brand. What insights have you gained and what advice have you given?

Steve Rosenbaum: So the biggest thing I have learned in the last 18 months is that there used to be a big war between professional content, user generated content and consumer content and you had to pick a side. The word that comes up forty times a day now is curation. Curation basically says whatever your brand is, no matter how much content you make, you’re not going to have enough to tell your story in full. So curation basically says make media, tell your story and then gather media from your customer, or user or community and repeat that and share that and then look at the wider web and gather content that speaks to your brand and put that on your website, TV channel or newspaper. This idea of Curation turns out to be very powerful because it’s slightly elitist, high polluted and that makes it sound like quality, but it also says inclusion and let people in. So Curation is the word of 2010.

Genuine Interactive: Probably 2011?

Steve Rosenbaum: I think it will probably be the word for awhile. I’ll put it to you this way, I was just talking to the guys and they called themselves curators, well of course they are, because they put together conferences, and a conference is about gathering things together and people and ideas. I think curation, it’s a positive word, it’s not about winning or losing, it’s about lots of different things coming together.

Genuine Interactive: What types of technology or new toys are you playing with online these days?

Steve Rosenbaum: So we spend a lot of time trying to integrate multiple sets of tools, social media tools for sure, twitter for sure, flicker absolutely, video from lots and lots of sources, and we are now spending a little time on HTML5, because we think that it's now a real thing, and we have obviously paid a lot of attention to the iphone and iPad.

But really at the end of the day what we are really trying to do is build consumer tools that are simple, easy to use and publisher friendly, and what that means is everything is drag and drop, there is as little real code as possible and as much as the customer facing fun stuff. Because what we have learned about editors and magazine people is, if it’s not fun they don’t use it, even if they say they are going to use it, if it’s not fun they aren’t going to use it or play with it. It’s like software that

isn’t fun, it will just sit on your hardware. So fun is a critical measure. Social media and Fun.


Nov 20

Genuine Wins 2009 MITX Interactive Awards

No shameless plugs here...

Genuine Interactive was selected as the winner in the Best Use of Video and Real Estate categories for the 2009 MITX Interactive Awards.

The Best Use of Video award was received for the creation of an innovative lead generation video site for 3DVIA. So, our developer friends actually build the site right before your eyes, because it's all about Speed Baby! The objective of the campaign was to generate awareness for the product launches and capture as many email addresses as possible. The goal was 200; we ended up with 1,200 along with unprecedented user engagement stats.

Working with Rattle Advertising, Genuine received the interactive award in the Real Estate category for Fenway Triangle. Making a convincing case for Fenway Triangle as well as raising awareness and generating interest and excitement, required knitting together myriad lifestyle amenities from cultural institutions and green space, to nightlife, restaurants and conveniences. Through extensive original photography and video the resulting site created a compelling real-world sense of place and a distinct personality for the area.

Congratulations to all the winners and more importantly to everyone that participated in the 14th Annual MITX Awards!



Apr 22

50 Years of Branding Ruined in Less Than 3 Minutes?

By now, most should have heard of the still developing story about two sophomoric – to say the least – Domino’s Pizza employees.

In summary, two employees posted a video to YouTube of themselves “improperly handling” food at a North Carolina Domino’s Pizza. The video titled “Disgusting Dominos People” was viewed more than a million times before being removed by the author as suggested by the notice, “due to a copyright claim by Kristy Hammonds” which appears above the video.

Unfortunately for Domino’s, and as many other will attest, when something gets released to the web, it’s nearly impossible to remove all traces if it has grown in popularity. Much of the media and user comments have sided with Domino’s in their handling of the situation due to a fairly quick yet cautious response as well as a formal Domino's apology video on YouTube by president, Patrick Doyle.

The interesting thing to note here is that world of social media is quite finicky in what makes the front page… As can be seen with this case, only one video of unsanitary food preparation really made the headlines, but there are actually four other videos of the same gross and immature behavior that have since surfaced.

Some may say Digg played a role – as the story appears 3rd and 11th for most popular in the last 7 and 30 days respectively – even though the video was first released elsewhere. Others may point to the Consumerist Sleuths who tracked down and identified the individuals and notified Domino’s corporate. All we know is this will have a negative effect in the short term but will fade in the long run just like this guy.

 



Feb 02

A 1981 newscast >> The First Internet Newspaper

 This is a hilarious news report from 1981 about a "TelePaper" that can be uploaded to a rare machine known as a "home computer."  I was actually in this newscast as a 4 year old but didn't make it past the editing room floor.  In it, I predicted that in 10 years I would have the U.S. high score in Jungle Hunt, have a pet lion and a Knight Rider car bed.  I have failed 4 year old Chris on all counts.  Self, you need to reevaluate your life.


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