If you want to be a true Google Adwords superstar, you have to start looking deeper into your campaigns. You need to get out of the clicks and take a ride in the AdWords conversion van.
All too often, agencies brag about how many clicks they have “created” for their customers. It’s the equivalent of a TV media buyer bragging – “Look at how much of your budget we were able to spend! It was hard finding stations who would accept your money but somehow we were able to spend it!” Its not about the clicks - its about the Conversions.
Whether you're tracking newsletter signups, form submissions, or even online purchases from specific campaigns, Google Adwords when implemented properly with Google Analytics can provide you with conversion tracking - down to each dollar spent. It's a level of reporting that provides true insight into the success of your campaigns.
NOTE: Genuine Interactive does not recommend accepting random rides in a conversion van, even if the driver says they represent Google.
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