There is a new neighborhood being born behind the walls of Fenway Park in Boston – The Fenway Triangle. If you know Boston, you know that this area was riddled with surface parking lots and fast food joints. Forward-thinking developer, Steve Samuels is changing that. Samuels & Associates is revitalizing the Fenway area with a vibrant mixed-use community with a creative vibe and some amazing luxury apartments in Boston.
Samuels tapped Genuine Interactive to produce a web site that shows off some of the creative energy of this up-and-coming neighborhood by focusing on the people who live there who help make it special. One such Fenway Triangle inhabitant is none other than the Red Sox all-star closer and future movie star – Jonathan Papelbon. We asked the charismatic closer to tell us why he, his wife and his dog Boss, (Yes the same dog who ate the 2007 World Series ball) like to call the Fenway Triangle home.
Also, big shout out to the geniuses at Rattle who we collaborated with on the project. Rattle, produced some amazing offline components as well as the brand/logo for this exciting new neighborhood.
Visit www.FenwayTriangle.com and check out some of the Flash and Video tactics we used – if you want to learn how we did it drop us a line.
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